I'm gonna throw out a fun little story.
During the events of world war 1, few Icelandic individuals became interested in the outside world. Prior to that the country had mostly been completely isolated from the rest of the world for around 1000 years. In the year 1914, They founded a shipping company with the goal of opening up trade relations with neighboring countries. The Sun Cross (as we called the Swastika) was donned as the company logo and things went relatively OK for them. Then came the second World War.
The company kept their old trade routs running during the early stages of the war but found that they were having difficulties approaching allied harbors. Out of fear from being attacked by the local defenses, they started to cover their company logos, painted on their boats, with sheets and made certain to deal only with people that knew that they were not Germans. Incidentally, they didn't loose a single ship to the U boats.
Iceland was eventually invaded and occupied by the British. Up until that point the country had maintained neutrality and Britain decided to take over it before the Germans got the chance. One of the first things that the soldiers did when they landed in the capital was to storm the German embassy(to arrest the Germans stationed there), the telegram center (to prevent news about the invasion reaching Germany) and of course the office belonging to the shipping company (because their logo was on display at the front of their office).
All in all these confusions were quite understandable. After all, we were in a middle of a war.
However, after the war, it became quite apparent that people abroad did not bare much trust to the company thanks to their logo so they decided to change it. Today if you go over the company history, there's no mentioning of them over donning the cross as their logo. So scared are they that the knowledge of their past might damage their reputation abroad.
Fast forward several decades. Their office still stands, now a historic building. A Jewish tourist spots the office and sees the old company logo. Shocked with the whole thing, he returns home and writes a lengthy article about antisemitism in Iceland.
Here's a picture of the building, taken at the time.
People were furious about this accusation. Thousands of locals wrote an angry letter to the Israel paper stating that they didn't know the history of the building. It was never tied with Nazism and thus shouldn't be considered one. None the less the building had been a topic of debate. An international hotel chain bought the building and wanted to convert it into a hotel (duh). However, they had to obliged to strict rules regarding how they would renovate the house since it was a historic site and all. Naturally, they were forbidden to defile the outside. The chain argued time and again to remove the sun cross until a compromise was made. Instead of removing the logo a board with the number 1920 (the year the building was built) was placed over it.
So anyways. While I understand that the Swastika has an ugly history from the olden days, it has an even richer history from the olden, olden days. Kinda sucks to go and dismiss all of that.