Kill the continuity. Not with any retcons, or explanations. I'd do it with a press release.

Keep consistency (IE - If a character dies, they're dead... but I'm not going to keep track of what movies Peter Parker has seen, okay?).

Reduce monthlies to key characters (spider-man, avengers, cap, whatever). Expand the length of the books to include 3-4 stories in each book, while reducing the quality of materials to maintain a low price. Perhaps even let 1-2 of the stories be reprints, to keep overhead down. Cross the direct market line and get the books back in grocery stores, convenience stores, and generally back on news stands. Increase the quantity of ad space, and increase the price of ads to reflect the wider availability of the comics.

Focus more on creator based mini-series (even series of mini-series) of the various Marvel Properties for the rest of the books, and market these more towards the direct market. When I say creator based, i mean... okay lets get (say) Mark Millar and (say) Joe Mad on XYZ mini-series that is a story on its own. And they do it. Its done. Rather than: lets get Millar and Mad on ONE ARC of this ongoing series before sending to to another and another and another team....

Advertise the minis heavily in the monthlies.

Subsidize advertising costs for Local Comic Shops that will use our footage/material in their ads.

Collect volumes of the mini-series and market them heavily as books. Advertise the books heavily in the monthlies.

Endorse/promote/sponsor literacy programs in major book chains, and local booksellers, obviously based around Marvel books.

Subsidize advertising costs for book stores that will use our footage/material in their ads.

Focus the film end of the business on adapting our collected minis, therefore capitalizing on the whole "if you liked the movie, you'll REALLY like the book" concept, rather than summarizing 40 years of continuity into two or three stories.

... for starters...

I would put Mickey Mouse in every single comic on every single page just to remind the reader that all the Marvel superheros we grew up with now belong to Disney and there is nothing we can do about it.

Life is unfair.

First and foremost, UNDONE ONE MORE DAY!

The idea of fans unable to relate with a character married (with a super-hot wife, on top of that) is beyond idiotic (way to preserve and stereotype, Quesada...).

Reinforce the outcomes of Decimation. Mutants pretty much outnumbered by normal humans. X-Men reduced to his core group (sans-Wolverine).

Leave Steve Rogers dead for at least 2 more years, bring him back to fight for the Cap mask with Winter Soldier, lose and keep being a mentor for the new Cap (Winter Soldier).

I WILL NOT KILL WOLVERINE, PUNISHER OR VENOM!!! Say whatever you want of them as characters, but those are actually pretty cool when writed by the right team and are VERY profitable (It's also about make money, you know?). I will downsize their importance and give them to writers who know what to do with them beyond the "Being Grimm and Badass" stuff.

Kill Norman and Harry Osbourn (again) and keep them death.

For all the crap that came after Civil War, The Initiative and Tony Stark as head of SHIELD was actually a cool idea.

Big Event comics will happen just once every 2 or 3 years, there will be some build up in related titles but nothing that HAS TO BE read in order to understand the Event.

BTW, more Deadpool?

And risk in to turning into Wolverine 2? HELL NO!!!

If I controlled Marvel I would fire Joe Quesadas ass for the idiotic One More Day idea. I mean, if you want to have MJ and Peter get a divorce, fine. But don't wipe everything away with a cheap cop out like magic, and making deals with the devil. Seriously? That is just piss poor writing. And I would know because I'm a piss poor writer myself.

Secondly, I would only allow each character to have one book a month. We don't need multiple x men, spider-man, wolverine and deadpool books.

Third, I'd relaunch NFL Superpro and give myself the writing duties. Because I am a masochist.

I would turn Captain America gay.

I'd try to wrap up all the loose ends, get rid of most of the crossover series and get the writers to work with the personalities that the fans adored (eg- no more whiny ass Spider-Man. People loved the wise-cracking web-slinger, not the emo kid who can't cope with problems that will never actually happen to us). Under my reign there'd be no damn retcons - what's written in the primary stories for the characters in that run is canon and writers would have to respect that. What happens in cross-overs and specials stays in cross-overs and specials.

GraveKeeper- No, I still like my idea better.

harkovast
GraveKeeper- No, I still like my idea better.

I will admit that there is something intriguing about a gay Captain America. But you know what comics really need? Omnisexuals.

The Gravekeeper
I'd try to wrap up all the loose ends, get rid of most of the crossover series and get the writers to work with the personalities that the fans adored (eg- no more whiny ass Spider-Man. People loved the wise-cracking web-slinger, not the emo kid who can't cope with problems that will never actually happen to us). Under my reign there'd be no damn retcons - what's written in the primary stories for the characters in that run is canon and writers would have to respect that. What happens in cross-overs and specials stays in cross-overs and specials.

Logical, sensible, clever thinking like that has no place in the world of comic writing.

I'd probably bathe in money for a good while.


Then I'd just have this one massive crossover called "Finally" and it would be where the world spontaneously combusts. Everyone would die in the first two pages and for the proceeding 60 or so pages... nothing would happen.

ParkerFarker
I'd probably bathe in money for a good while.


Then I'd just have this one massive crossover called "Finally" and it would be where the world spontaneously combusts. Everyone would die in the first two pages and for the proceeding 60 or so pages... nothing would happen.

That's thinking outside the box. Yeah!
I like it! ^___^

Along those lines:
I'd make Every comic feature Pinky in some way or another- Pinky VS Spiderman, Pinky and Captain America make tea, etc.

I'd have at least 5 comics about Pinky TA running concurrently- Pinky TA world, Pinky TA mutants extreme, Pinky TA sex-machine, Pinky TA parallel worlds, Pinky TA forever.

There would be a Pinky TA movie. Series!

I would have an office on top of a very tall building, with a roof garden, swimming pool, helipad, sex-maids with no panties, and a 50 foot death-ray.

I will be the best CEO ever.

I would probably drive the company into the ground.

BffSatan
I would probably drive the company into the ground.

Not before I ZAP you with my 50 foot deathray! >_<

ozoneocean
Pinky and Captain America make tea

As the Comic Book Guy might say, "Worst. Comic book. Ever."

Nah, just kidding. :D

Gosh, I don't know what I'd do if I controlled Marvel... But I know it would involve a LOT of maniacal laughter.

korosu
As the Comic Book Guy might say, "Worst. Comic book. Ever."

Maybe so, But I bet you're just itching to pre-order it. :)

ozoneocean
Pinky and Captain America make tea, etc.

Ooh! I can just feel the suspense! I mean, what kind of tea would they have? What would the tea pot look like? Would there be tea biscuits?! Why won't anyone think of the tea biscuits?!

If I ran Marvel I could fill every comic with adverts for Harkovast!
(Okay, that isn't really getting into the spirit of this, is it?)

I'd buy Disney.

If I would own Marvel I'd completely start over. Re-do the Origin stories, the way they originally were. I'd slowly reintroduce villains and fellow heroes, and if any of them dies, they actually stay dead. I would also completely cut any alternate dimensions, timetravelling and clones out of the universe.
Secondly I'd make an actual timeline, so that characters actually age and eventually die of old age, diseases and stuff. Spiderman, cool as he may be, will only live for about sixty years. Captain America will only live for maybe two or three years, since he's the gayest superhero ever.

After about sixty years the only superheroes and villains left will be:
Deadpool
Wolverine
Doc Oc (He's dead but the machine lives on)
Venom (He's dead but the alien lives on)

From that moment on the entire Marvel Universe will be brooding guys, witty deadpool and dead peoples! For the next 100 years Deadpool will reign!

YAY!

I'd give it all back to Stan Lee. :)

Kroatz you think captain america is gay now....wait till you see what he would be like if I ran marvel!

harkovast
If I ran Marvel I could fill every comic with adverts for Harkovast!
(Okay, that isn't really getting into the spirit of this, is it?)

harkovast
Kroatz you think captain america is gay now....wait till you see what he would be like if I ran marvel!

You'd fill every issue of every marvel comic with harko'ads.
Yup, that's so gay it's almost straight, straight as a rainbow.

Kroatz
If I would own Marvel I'd completely start over. Re-do the Origin stories, the way they originally were. I

I think they already tried to do that with the Ultimate line.

I'd get Whedon to stay on Runaways, then using my Influence with (i.e. sleeping with the mouse) I'd do a non-lame Kim Possible comic (seriously I just like Kim Possible a lot). I think I'd spend the rest of my time trying to get Rucka to come to my dark side using all my charms and wiles (I’d cry until he said yes). I think my biggest thing would be trying to make a few more all ages comics for Marvel that actually had a plot and wasn't just fluff.

Then I'd make Ororo and Jean Grey (if she was alive at the time) do it, and in the process of they'd create worlds.

ALL DEADPOOL, ALL THE TIME!

Kidding. Actually, if I were Marvel I'd try and keep only the best writers. I'd dedicate them to their favorite superheroes so that there's actual (gasp) consistency in story lines. I think I would treat each series as a compilation of self contained short story-style comics. 'Cause you can't end the comic outright...that's their bread and butter. But at the same time it avoids the comics turning into insipid soap operas.

I would also squee a lot at the people who do Runaways.

Scratch what I said before about giving all of Marvel to Stan Lee. Here's what I'd do...

First off, I'd wipe out the entire Marvel Universe and all its parallel universes with a white flash of light, leaving only the "prime" universe but none of the superheroes we've come to know and love/hate. Instead, new heroes will replace them. Among them would be...

1. A guy who's cripped due to a car accident happening due to the bright flash of light. When he wakes up he finds he's got a scar on his forehead and a shard of something in his brain... and the ability to enter and manipulate the dreams of people sleeping near him.

2. A DEA agent who was mortally wounded, but wakes up and finding he can create energy shields with his left hand to protect himself from attacks, and a powerful lightsaber power emanating from his right hands which he starts using to execute the criminals that tried to kill him.

3. A man wakes up after the white flash of light but has a mark on his hand. This mark gives him the power to literally be a god and he spends the rest of his life trying to figure out what to do with his newfound power.

4. During a football game, the flash of light grants a group of football players super strength, speed, etc... and they decide to form a crime fighting organization.

5. A group of people develop psionic powers after the bright flash of light, and now the major world governments are after them as a potential weapon. Together they can form an ultrapowerful psionic being when the really REALLY need to do so...

6. Two webcomic artists on different sides of the world gain powers after the bright flash of light changes the universe. One can transform into a gaseous variant of oxygen and the other into a fighting monkey. Together they enter yet another universe and use their powers to keep everything at peace while fighting evil trolls, advertising robots, and entire armies of S.P.A.M. (Super Powered Alien Meat).

Or maybe that white flash of light I'll create will simply remove everyone's clothing and make sure no one can wear clothes anymore. :)

But...but does anyone REALLY want to see nekkid Hulk? D=

No.. noone wants to see a naked hulk.. period. I did get scarred enough when i saw the fake hulk dolls in DA.

What i would do if i owned Marvel?

1. kick Joe Q's ass and demoted him so he only gets to clean the floors.. with his toothbrush.

2. Wolverine. i prefer him to be a lone guy.. so it confuses me to see how MANY ladies he gets in bed. when did he turn into ladies' man? I don't like that change. So he will again get lone wolf one more. and making sure he only STAYS in one group at time!

3. Change Hulk so he can't breath in space. I hated that thing about Hulk be able to breath in space.. too silly.

4. KILL Sentry. he is just a plain copy of SUPERMAN!

5. Make Captain America to STAY dead!

6. strangle the writers who keeps to change the superheroes/villian's past all the time. It is too confusing and out of characters.

7. hire good loyal writers who don't hate their work.

8. kicking the bad writers's groins to do horrible story lines.

9. Please... let Aunt May die. she is OLD. OOOOOOOLLLLLLD! She even begged to die. how cruel can you be? DAMN YOU MARVEL DAMN YOUUUU! *sobs*

10. cleaning up the mess nomatter what. :B

11. make a writer to write Joe Q where he will be stalked by venom and possible eatten.

12. Kill of Carnage one for all. he is a meaningless villian without a aim besides killing.

13. tone down the size of breasts on female superheroes. oh come on.. they MUST have back pain while fighting the bad guys. O.o

14. She-Hulk. let her change into raging hulk again. so fun to see her going berserk. :B *brick'ed*

15. everyone who dies in comics.. gotta to stay dead.

16. When once done. i fire myself. i hate to be in charge anyway.

- Turn MAX into Marvel's Vertigo, sending darker and horror-related characters, like Ghost Rider or Blade there. Give Blade series to guy who written the movies.
- I would not retcon OMD. Peter nad MJ would just get married again.
- Iwould bring Jean Grey back to live only for her and Scott to settle things down and decide, that what was between them was burned out.
- Give Brian Bendis luke Cage ongoing and more solo series, reshape Avengers into three or four teams under the command of different organizations, introduce more obscure characters and use the team as a way to promote them
- give new series more promotion.

Get rid of and/or even out the sexism in the comics. The men are either equally sexualized in the comics as the women, or the women aren't sexualized at all like the men.

And make the comics happy and entertaining again. They're too dark for me. I mean, they're full grown adults WHO WEAR COLOURED SPANDEX. I can't take that seriously.

Freegurt
Get rid of and/or even out the sexism in the comics. The men are either equally sexualized in the comics as the women, or the women aren't sexualized at all like the men.

And make the comics happy and entertaining again. They're too dark for me. I mean, they're full grown adults WHO WEAR COLOURED SPANDEX. I can't take that seriously.

Dude, they are entertaining. At this point we have soemthing like 4 Marvel ongoings that are really dark, 2 of them (X-Force and Dark Avengers) are getting closed soon, and other two are about Moon Knight and Daredevil. Even Punisher is not dark, aise elseworlds, anymore (FrankenCastle is more like self-parody)
Marvel's opinion about being GRIMDARK is for me too much exaggerated, DC is not much lighter either (c'mon, try to tell me that zombie murderring teenage girl, forcing her boyfriend to watch and feeding on his emotions is not dark. I dare you).
I actually like when all the odds are aginst the heroes and when they deals with more serious issues of daily life. Superheroes are supposed to give people hope, that's their basic purpose since creation of Superman, not entertaiment (I don't say they cannot do both, I like good fun as anybody else). Fights between funny dressed people for purpose of fight, without any meaning and story behind it, are just boring. Give me hero beating pedos and drug dealers, that will inspire people, show them that we too can fight with threats of every day. Give me some character development, show me hero overcoming his flaws and prejudices, so I can show this comcis to my kids and inspire them to rise above their own's. That's why I love Daredevil, for exaple, he really is inspiring and no matter what happens to him, how his life will be ruined over and over again, he keeps going. And I love how Nova and Guardians of the Galaxy fights lovecraftians monsters, incarnation of primal fear of unknown to show us we haven't to be afraid of anything.

Sorry, I pressed my rant-button again.