Warren Ellis: so I got this phone call from Joe Quesada and it was just the sound of him rubbing himself with money and now I am confused
Disney probably just saw into the huge money making potential the movies have, rather than the actual nerd-bait comics. I doubt that part will be changed, but who knows what'll happen to the movies.
According to Disney they bought Marvel because they were rapidly loosing the 8-12 year old male demographic. Disney had become Princesses, Tinker Bell and Hana Montana to most little boys and they were not buying into the Disney name brand nor purchasing Disney products as they got older as their parents had done. Disney said they purchased Marvel to retake said demographic and to pull young boys into the Disney stores where they'll hopefully buy a Spiderman doll and maybe a classic Micky T-shirt.
Apparently kids where associating Kingdom Hearts more closely with Final Fantasy then Disney.